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Resource Activ has high-quality proteins for muscles, enriched calcium and vitamin D for bone health and hyaluronate for skin health
Nestlé India has launched Resource Activ, a multi-benefit, high-protein supplement designed to cater to the wellness needs of active millennials. With its unique ‘New Edge Formula’, Resource Activ has high-quality proteins for muscles, enriched calcium and vitamin D for bone health and hyaluronate for skin health. It also contains fibre and immune nutrients. Resource Activ seeks to address the nutritional needs gaps of the millennials through supplementation.
Despite the rapidly growing protein supplement market, there is a need for offerings tailored to individuals. Studies suggest that after age 30, there is involuntary loss of muscle mass. It also leads to reduced bone density, tissue breakdown and signs of ageing like loss of skin hydration and elasticity. Resource Activ is customized to fulfil the nutritional needs of this age group, aiding muscle health, energy, bone health and skin health. Consumers can enjoy Resource Activ with water or milk in a delicious vanilla biscuit flavour.
Resource Activ will be available on e-commerce and across 11 cities at national pharmacies and local chemists in Delhi NCR, Kolkata, Mumbai, Pune, Hyderabad, Bangalore, Chennai, Coimbatore, Kochi, Kozhikode, and Thiruvananthapuram.