Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
Arthur Maurer, Founder, Veganya Food
A gradual revolution is taking place in the world of food, where taste is the king, challenging conventional ideas of what makes a fulfilling meal. Plant-based substitutes are progressively gaining traction and bridging cultural and national divides as the world struggles with challenges of sustainability, health consciousness, and ethical consumption. This change is most seen in India, where vegetarianism is ingrained in thought and customs.
One of the primary drivers behind the rise of veganism in India is ethical considerations regarding animal welfare play a pivotal role in driving the adoption of veganism in India. As awareness grows about the inhumane practices inherent in animal agriculture, such as confinement, exploitation, and slaughter, many Indians are reevaluating their relationship with animals and choosing to abstain from animal products. As people become more informed about issues such as deforestation, greenhouse gas emissions, and water pollution linked to livestock farming, many are opting for plant-based diets as a means to reduce their ecological footprint. It is rooted in the values of compassion, empathy, and non-violence that are deeply ingrained in Indian culture and philosophy, particularly within traditions such as Ahimsa (non-violence) and reverence for all forms of life.
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