Pralhad Joshi launches phase -II retail sales of Bharat Atta and Bharat Rice

Bharat Atta and Bharat Rice will be available at stores and mobile vans of Kendriya Bhandar, NAFED and NCCF and e-commerce /big chain retailers

The Union Minister of Consumer Affairs, Food and Public Distribution and New & Renewable Energy, Pralhad Joshi, launched Phase – II of the retail sale of Bharat Atta and Bharat Rice by flagging off mobile vans of NCCF, NAFED and Kendriya Bhandar, in the presence of Minister of State, B.L. Verma.

Bharat Atta at an MRP of Rs.30 per kg and Bharat Rice at an MRP of Rs.34 per kg is being made available to consumers during Phase II. While interacting with media persons during the event, Joshi stated that the initiative is an affirmation of the Government of India’s commitment towards ensuring the availability of essential food items to consumers at subsidised prices. Direct interventions through the retail sale of basic food items under Bharat Brands such as rice, atta and dal have helped in maintaining a stable price regime, he added.

In the initial stage of Phase – II, 3.69 LMT of Wheat and 2.91 LMT of Rice are made available for retail sale. During Phase – I, around 15.20 LMT of Bharat Atta and 14.58 LMT of Bharat Rice were made available to general consumers at subsidised rates.

Bharat Atta and Bharat Rice will be available at stores and mobile vans of Kendriya Bhandar, NAFED and NCCF and e-commerce /big chain retailers. During the Phase II. ‘Bharat’ brand Atta and Rice will be sold in 5 Kg and 10 Kg bags.