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Launches limited edition pack
Bisleri International announced a limited-edition pack collaboration with the global blockbuster franchise, “Mission: Impossible – The Final Reckoning” starring global icon Tom Cruise.
Expressing enthusiasm on this collaboration, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “We are excited to collaborate with the legendary and iconic ‘Mission: Impossible’ franchise for its latest release ‘The Final Reckoning’. This is one of our most prestigious associations and will further strengthen our position in today’s pop culture and generate consumer excitement with the limited-edition collectibles.”
The collaboration will be brought alive with limited edition bottles spanning the water and soda category across key metros. It will further be amplified with co-branded delivery trucks, retail POSM material, and engaging digital content.