Rockberg unveils Christmas Special Edition beer

The beer’s malt-forward flavour profile, balanced by refined bitterness, results in a smooth, lingering finish

Rockberg announced the launch of its Christmas Special Edition. Brewed with mineral-balanced water for a clean, refreshing taste, Rockberg offers a purity that sets its flavour and character apart.

The beer’s malt-forward flavour profile, balanced by refined bitterness, results in a smooth, lingering finish.

“Rockberg’s Christmas Special Edition is crafted to bring purity, clarity, and bold refreshment to the season,” said Bikramjeet Singh Chadha, Executive Director, The Adie Broswon Group. “This launch reflects our vision of creating world-class beverages that honour Indian craftsmanship while appealing to global sensibilities.”

Rockberg’s sustained growth in India has paved the way for its international expansion, with exports now scheduled to the UAE, Oman, Singapore and Malaysia.

“Taking Rockberg to international markets is more than an export milestone—it’s a statement of India’s rising capability in premium beverages,” said Vishal Joshi, AVP Exports, The Adie Broswon Group. “Our approach ensures Rockberg remains deeply rooted in its Indian identity while delivering a universally appealing experience to consumers worldwide.”

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