McCain Cheesy Pizza Fingers wins NIQ BASES breakthrough Innovation Award 2025

The recognition places the product among an elite group of only 16 winners across categories

McCain Foods India, India’s leading French fries producing brand has announced that McCain Cheesy Pizza Fingers has been honoured with the NIQ BASES Breakthrough Innovation Award 2025. This recognition places the product among an elite group of only 16 winners across categories, celebrated In India for redefining innovation, delivering strong consumer relevance, and achieving exceptional market performance.

Mainak Dhar, Managing Director, McCain Foods India, said, “We are delighted and humbled to receive the NIQ BASES Breakthrough Innovation Award 2025. This recognition is a testament to our deep consumer understanding, our passion for culinary innovation, and our commitment to delivering products that bring joy to every eating occasion. McCain Cheesy Pizza Fingers has struck a chord with consumers across the country, and this win motivates us to continue creating memorable food experiences.”

Vijay Udasi, SA&I Head for NIQ in India said, “Innovation is more than making a change. It’s making a difference. And that’s exactly what the NIQ BASES Breakthrough Innovation Awards celebrate every year. NIQ BASES scrutinized 4000+ innovations across 85 categories in FMCG & OTC, to come up with 16 winners that are truly innovative and are making a difference to consumers’ lives in India.”

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