Marico to invest in 4700BC

The investment in 4700BC aligns well with Marico’s ambition to participate in fast-growing food categories through distinctive, future-ready brands

Marico has signed definitive agreements to acquire 93.27 per cent stake in Zea Maize, from PVR INOX. Zea Maize owns 4700BC, a leading premium gourmet snacking brand, renowned for its popcorn and range of innovative snack offerings such as popped chips, makhana, crunchy corn and nachos.

Saugata Gupta, MD and CEO, Marico, said, “The investment in 4700BC aligns well with Marico’s ambition to participate in fast-growing food categories through distinctive, future-ready brands. We see immense potential in 4700BC as a premium snacking brand with deep consumer connect and proven execution. Together, we will tap the opportunity to leverage our existing scale in foods to broaden the brand’s presence across channels, while staying true to its consumer-first ethos and harnessing its top-notch innovation capabilities.”

Chirag Gupta, Founder, 4700BC said, “We are delighted to partner with Marico. This marks a defining moment in the brand’s journey. While PVR INOX has played a pivotal role in building scale and credibility, Marico’s FMCG expertise will be instrumental as 4700BC enters its next chapter. With the strong backing and exciting new launches ahead, the focus for us remains on building one of India’s most loved premium snacking brands.”

Ajay Bijli, MD, PVR INOX said, “We recognised the potential in 4700BC at a very early stage and supported the brand through its formative years. From a niche gourmet popcorn offering, it has grown into a nationally recognized premium snacking brand. As it looks to scale further and broaden its ambition, the brand is well positioned under the stewardship of a scaled FMCG leader like Marico. For PVR INOX, this transaction represents a natural culmination of our strategic role and enables us to monetize a non-core asset.”