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The QR code packaging leads to a batch-specific laboratory report, accessible to consumers instantly
Cookme originating from Eastern India—has introduced Smart Pack that features a QR code. It leads to a batch-specific laboratory report, accessible to consumers instantly. The report details tests, along with additional category-specific checks, clearly stating standards, testing parameters, and results. Importantly, it also explains—in simple language—what each test means, why it is conducted, and whether the batch meets quality benchmarks.
“This move is consistent with Cookme’s legacy of innovation. The brand once held a 14-year patent from 1983 for curry paste and has been one of the pioneers of Ground spices, having introduced the concept of powdered spices in early 1950s when whole spices ruled every household and the concept of powdered spices was merely an imagination or luxury in India. With the Smart Pack, Cookme addresses today’s defining consumer expectation—clarity,” said Subhamoy Dutta, Director, Cookme.