Cipla Health’s ProlyteORS sees launch of masala guava flavour

The addition of the Masala Guava variant takes the portfolio to eleven flavours, all rooted in science

ProlyteORS, the WHO recommended Oral Rehydration Salt (ORS) formulation from Cipla Health, has announced the launch of the all-new masala guava flavour. The new variant brings together the proven efficacy of ORS with a taste rooted in Indian palates, making hydration not just effective but enjoyable delivering both science–backed relief and a familiar taste. The addition of the Masala Guava variant takes the portfolio to eleven flavours, all rooted in science, while evolving to meet the growing demand for hydration solutions that deliver both effectiveness and taste without compromise.

Shivam Puri, CEO and MD, Cipla Health, said, “Hydration is a fundamental part of maintaining overall health and wellbeing, particularly in a country like India where climatic conditions and active lifestyles can increase the risk of dehydration. ProlyteORS has always stood for science you can trust. With Masala Guava as an addition, it will be a reason for the consumers to reach for it every day and not just when they are unwell, but as a smarter hydration habit built into everyday life.”