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Expands convenience breakfast portfolio with dosa and idli batter variants tailored for modern, on-the-go consumers seeking authentic taste
MTR Foods, a part of Orkla India, announced the launch of its MTR Minute Fresh Batter range in Hyderabad. The launch marks a strategic expansion of its convenience food portfolio in the city. As the brand that introduced Rava Idli and the 3-Minute Range to Indian kitchens, MTR has been a pioneer in the packaged breakfast space. The MTR Minute Fresh Batter range is a natural extension of this legacy, crafted for a new generation of consumers who seek both convenience and authenticity in every meal.
The launch introduces two distinct batters-Dosa Batter and Rice Rava Idli Batter. The Dosa Batter is available in three convenient sizes to suit every household need – 425g at Rs 60, 850g at Rs 98, and 1.5kg at Rs 150. The Rice Rava Idli Batter is available in a 750g pack, priced at Rs 98.