ITC Foods has announced the launch of a biscuit variety “enriched” with native Indian cow milk. The Sunfeast NaatMaad Paal biscuits are enriched with native Indian cow milk and fortified with the goodness of eight essential vitamins, iron and calcium.
It will be priced at Rs 10 for 83 gm and will be available at all retailers, modern format and topend general trade in Tamil Nadu.
Paritosh Wali, Chief Operative Officer, Biscuits Confections Cluster, Foods Division, ITC Limited, said with the latest launch, the company has taken the brand to an all new level by including a core ingredient for a mother to build her child’s nutrition.
The company is extremely positive about the product which is backed by robust scientific & consumer research on child’s nutrition coupled with a strong understanding of consumer taste preferences.