West Bengal government is planning branding of its iconic sweet rasgolla with set specifications and nutrition parameters for export. It also plans to globally market the brand name ‘Banglar Rasogolla’ with a specific logo.
According to the statement by food processing department official, “The specifications are 269 calories, six grams of protein, 40 grams of carbohydrate, six to eight grams of fat and 200 milligrams of calcium. Only those rasogolla manufacturers whose products match these specifications will get the ‘Banglar Rasogolla’ tag.”
Senior state government official said, “We are planning a policy for branding ‘Banglar Rasogolla’ after we have got GI tag. It will help sweet-makers from Bengal reach out to a global market for our very own rasogolla and its logo. This will help in exports. There is a good demand for rasogolla, not only among the NRIs or Non Resident Bengalis, but among other sections as well.”
Dhiman Das, grandson of rasogolla inventor Nabin Chandra Das and director of K C Das Private Limited said, “The government is planning to hold a meeting with sweetmeat manufacturers in Bengal soon over the issue. “The specifications which were given out while obtaining the GI tag were suggested by leading sweet manufacturers of Bengal who are engaged in exports. Support for the state government is needed in terms of branding of the sweet.”