UK-based cocktail startup HappyDown intends to raise $ 2 million for launching its presence in India by June this year. The company also plans to expand its line of beverage products.
At present, the drinks come in three flavour combinations with about 4 per cent alcohol content. The company will be entering into newer product categories soon.The company aims to compete with craft brewers like Bira 91 and White Rhino in India and is in talks with distributors.
Tipple Brands Ltd, which owns the brand HappyDown, was launched in the UK last year. The brand, which is focused on craft alcohol, is looking to tap all the major metros of India and will be targeting the millennial.
The five-year plan of the company is to make HappyDown a global craft alcohol brand as the next target would be countries like the US, China and Germany.