In a bid to expand its consumer business, Cargill plans to launch new products in the edible oils and wheat derivatives segments. This product expansion is in line with the company’s strategy to focus on offering nutritious and healthy products to Indian consumers.
According to the company, there are about seven-eight products in the pipeline in the consumer food space. These products will serve the nourishment needs of Indian consumers and offer value-added products that meet the everyday needs of Indian kitchens.
The company, which is already present in the packaged atta segment, is now looking at adding wheat derivative products to its portfolio such as sooji and daliya. For its wheat flour products, the company intends to focus on choosing the right grains and processing them in a manner that high fibre content is maintained.