Parag Milk Foods Ltd. has announced a collaboration with ColoPlus AB, a Swedish research organization to launch its first 100 per cent natural immunity booster called GO Colo Power in India. This strategic collaboration enables Parag Milk Foods to strengthen its offerings in the health & nutrition segment, which further reiterates its leadership in the value added products category.
Made from the first milk of cows just after calving, Colo Power is enriched with immunoglobulins and probiotics and has the same goodness equivalent to that of a mother’s first milk. Go Colo Power, a product in powder form, which can be mixed into porridge, contains high colostrum values which helps fight diseases like AIDS, diarrhea, etc that reduce the body’s immuno-defensive powers. The use of colostrum helps to build long-term immunity and improves and strengthens the digestive system.
The company will leverage on its distribution channel including modern-trade stores, chemists channel and e-commerce to sell this product. The product is being made at the company’s Manchar plant in Maharashtra.