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Asia’s collagen market is booming but consumers in the region are increasingly demanding quality and scientific substantiation. This will be the key message from category leaders BioCell Technology International Gmbh at Vitafoods Asia (September 11-12 in Singapore).
Collagen is long established as an ingredient in Asia’s beauty from within market, and its benefits for joint health add to its appeal for the region’s consumers, for whom healthy aging is an increasingly important goal.
What makes BioCell Collagen® unique is that it is a highly bioavailable naturally occurring matrix of Hydrolyzed Type II collagen, chondroitin sulfate and hyaluronic acid. Multiple human clinical studies have demonstrated its benefits for joint health and skin beauty.
In one study of 80 people, it was confirmed as safe and effective and, compared to a placebo group, significantly promoted joint comfort and mobility. The results corroborated an earlier trial which found that it promoted joint comfort by as much as 40%.
There are also proven benefits for healthy aging and beauty. One study found that daily ingestion of BioCell Collagen® for 12 weeks led to a 13% reduction in wrinkles and a 76% reduction in dryness and skin scaling.
An overview of this growing body of research will be presented at Vitafoods Asia by Dr Vincenzo Boldrini, Scientific Manager of Sochim International, which performs clinical evaluations of the efficacy of health and nutrition products.
Suhail Ishaq, President of BioCell, said: “High quality collagen provides a unique and comprehensive nutraceutical solution for joint health, skin beauty and healthy aging. The Asian market is thriving, but as elsewhere, consumers are increasingly looking for clinically proven ingredients. Biocell is committed to quality and we’re proud that the benefits of our collagen are backed up by robust scientific evidence.”
BioCell Collagen® is available in a Halal version certified to Malaysian Standard 1500 (MS 1500) by the Halal Quality Control/ Halal Certification Germany, which is recognized globally as the most developed Halal certification program in the world and provides a benchmark for Halal schemes globally.