Health Over Hospital envisages reducing the rate of cancer in our country.
The highest rise in the number of obese is noted in the countries with fast growing economies especially of South East Asia. More than a 100 million individuals are obese in India. Excess body weight is a known carcinogen, associated with more than a dozen cancers and suspected in several more as per the American Cancer Society. Hence, each one of the 100 million Indians is at a risk of an obesity linked cancer. On this World Health Day, keeping this disease burden in mind, the initiative called Health Over Hospital was launched recently.
Organized by Rachna Chhachhi, Cancer Nutrition Expert & Brand Ambassador Gemini™ Cooking Oils and supported by Gemini™ Rice Bran Oil, the four-hour event was in the format of workshops. It was additionally supported by Saffola Fitify, Organic India, Keggs and Conscious Food as well as Bollywood celebrities like Pooja Bhatt, Manisha Koirala and Vivek Mushran. This was the first health event of this stature in India to be broadcasted live on social media for four hours.
Milind Pingle, Director – Sales & Marketing, Cargill’s Oils Business in India commented on this association saying, “As a branded consumer business, we are constantly on a lookout for relevant opportunities and associations to engage with our consumers. Today’s consumers are seeking health & wellness and switching towards products that enable them to lead a healthier lifestyle. We intend to fuel Indian kitchens with healthy alternatives and hence, recently launched Gemini™ Rice Bran Oil which consists of 40% more oryzanol as compared to any regular rice bran oil, acting as a cholesterol cutter in the body. Along with this, rice bran oil is enriched with anti-oxidants and various other properties that boost heart health and reduces the risk of cancer. Through this collaboration and the insights shared at the event, we foresee a healthy and active future for all our consumers.”