Through its strong association with sports over decades, Boost has always focused on enabling young children to build their skills, stamina along with the right nutrition.
Boost, one of GSK’s leading brands in the Health Food Drinks category, has appointed Rishabh Pant and Shreyas Iyer as its brand ambassadors. With this alliance, Rishabh Pant and Shreyas Iyer join Virat Kohli and Mahendra Singh Dhoni, who has been associated with the brand for a long time. Boost, along with the 2 young champions, aims to inspire the new age kids to play a bigger game and help them on their journey of winning big.
Through its strong association with sports over decades, Boost has always focused on enabling young children to build their skills, stamina along with the right nutrition. Rishabh and Shreyas being one of the youngest achievers’ in Indian cricket is a perfect fit for the brand to empower kids to become champions in sports and life.
Rishabh Pant on the collaboration with Boost said, “I am delighted to be a part of the Boost family, a brand that has been associated with sports & has been loved by kids for decades. Every kid needs inspiration in his life, in my case, it was my family that always encouraged me, and Boost is doing the same by inspiring a lot of kids in the country to play a bigger game.”
Shreyas Iyer commented, “Boost has an iconic presence in India with legends of the game like Virat Kohli and Mahendra Singh Dhoni associated with it. I’m humbled to be part of such a brand and I’m looking forward to a super-energetic innings with Boost. I highly resonate with the brand’s value of taking on bigger and tougher opponents and hope to learn more on my journey with Boost.”
Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said, “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new age sports ethos with them.”
GSK Consumer Healthcare Ltd is a leading player in the Indian health food drinks industry. It’s flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. The manufacturing plants are located in Nabha, Rajahmundry, and Sonepat. In India, it has an engaged workforce of over 3800 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex, and Sensodyne. It’s marketing and distribution network comprises over 800 distributors and direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of the U.K, one of the world’s largest consumer healthcare companies. It has a heritage that goes back over 160 years. Its purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Its goal is to build a global, growing business, a Fast-Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.