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RXBAR debuts single-serve oatmeal cups, now available nationwide
RXBAR has announced its expansion into the hot cereal category with the launch of new RX A.M. Oat.
“RXBAR is known for disrupting the protein bar category, and now we’re doing the same for oats,” said Victor Lee, CMO, RXBAR. “We’re committed to providing foods with simple, real food ingredients that taste good and are good for you, and new RX A.M. Oats are no exception.”
As per the company statement, RXBAR developed RX A.M. Oats to provide consumers with a premium oatmeal option made with real ingredients, increased protein and delicious flavors. RX A.M. Oats are a simple, convenient breakfast worth waking up for. They are made with the same wholesome, high-quality core ingredients found in RXBAR and RX Nut Butter products–egg whites, fruits and nuts–with the addition of gluten-free oats. RX A.M. Oats are available in three delicious flavors–Maple, Apple Cinnamon and Chocolate. Each single-serve flavor is packed with 12g of protein and 6g of fiber.”
Hot cereal is the newest category RXBAR is entering, following a successful expansion into almond and peanut butters.