Burger King to launch the brand in the Baltics

burger-king-to-launch-the-brand-in-the-baltics

According to the development agreement, the term of each licence for its restaurants opened will be for 20 years

Burger King has announced a new agreement to open restaurants in Estonia, Latvia and Lithuania.

The three Baltic States are among the few remaining countries in Europe where Burger King currently does not have restaurants.

David Shear, President, Burger King and Popeyes EMEA said, “We are excited to develop beautiful new Burger King restaurants and introduce guests in the Baltics to our iconic brand featuring our great-tasting food with Tallink Grupp. We are confident that guests will enjoy our world-famous flame-grilled flavor, including our iconic WHOPPER® sandwich, and experience our brand their way through personalized digital innovation.”

Tallink Grupp, which launched the first floating Burger King restaurant on board a cruise ship in 2016, has now acquired the exclusive development rights for the Baltic countries. Tallink plans to open many restaurants across Estonia, Latvia and Lithuania with the first restaurant in Estonia set to open this winter. 

Paavo Nõgene, CEO of Tallink Grupp said, “Tallink made history in 2016 when we brought Burger King’s first restaurants on board ships, and now we are making history again, bringing the iconic Whopper sandwich as well as the rest of the popular Burger King menu offerings to the people of Estonia, Latvia and Lithuania.”

According to the development agreement, the term of each licence for its restaurants opened will be for 20 years. The company plans to open its first Burger King restaurant in Tallinn this winter and the first restaurants in Latvia and Lithuania in the first half of 2020.

 

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