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Allied Industry
PepsiCo to reduce sodium content in snacks

PepsiCo to reduce sodium content in snacks

PepsiCo will be reducing the salt content in Kurkure, its flagship snacks brand, in line with its global nutrition objectives. The first low-salt Kurkure packs have been recently rolled out.   PepsiCo, which competes aggressively

Allied Industry
PureCircle expands sweeteners’ production

PureCircle expands sweeteners’ production

PureCircle has expanded the production of its zero-calorie Reb D and Reb M stevia sweeteners after developing two new production methods.   PureCircle claims that the Reb D and Reb M sweeteners have the most

Allied Industry
Pepsi launches new soft drink range in Japan

Pepsi launches new soft drink range in Japan

Suntory and Pepsi have announced that they will release a cola drink exclusively for the Japanese market called J-Cola.   Three flavours will be available as part of the new range, including a Regular cola

Allied Industry
Phytelligence inks deal with Mahyco Grow

Phytelligence inks deal with Mahyco Grow

Phytelligence, a fast-growing agricultural technology company revolutionizing the way of food crops are grown, announces a partnership with Mahyco Grow to provide Indian farmers with the most advanced technology available in horticulture. The plants produced

Allied Industry
Crystal Crop acquires Syngenta’s part of seed biz

Crystal Crop acquires Syngenta’s part of seed biz

Swiss-based agri-business firm Syngenta sold some part of its seed business in India to Crystal Crop Protection for an undisclosed amount. Syngenta’s decision to sell part of its seed business comes in the wake of

Allied Industry
US startup raises $8M for a recovery drink

US startup raises $8M for a recovery drink

82Labs, a US-based start-up that manufactures drinks to reduce morning-after hangovers, has raised $8 million in fresh funding from investors like Altos Ventures, Slow Ventures, Strong Ventures, and Thunder Road Capital.   Founded by Korean-American

Allied Industry
Carmel Organics joins the agritech portfolio

Carmel Organics joins the agritech portfolio

Neemuch, Madhya Pradesh based startup Carmel Organics has recently boarded the agritech portfolio of Ankur Capital, an India-focussed VC fund backing early-stage startups.   Carmel Organics was founded in 2012 by Shailendra Dhakad and Rajesh Sagitla with the aim

Allied Industry
Beverage startup launches ethnic drinks

Beverage startup launches ethnic drinks

Hyderabad-based Startup ‘GoliSoda’ recently announced the launch of 10 ethnic natural beverages under the brand name ‘GoliSoda’. The proprietary, preservative free, ethnic thirst quenchers with seasonal local produce will be available in major drive-ins and

Allied Industry
PepsiCo India signs Katrina Kaif to endorse Tropicana

PepsiCo India signs Katrina Kaif to endorse Tropicana

Food and beverages major PepsiCo India is giving its Trpoicana juice an image make-over, roping in Bollywood actor Katrina Kaif as brand ambassador as part of strategy to double business of the range by 2020.

Allied Industry
Future Group to launch herbal product

Future Group to launch herbal product

Kishore Biyani, CEO of the Future Group, which brought modern retailing into India, is inspired by the rapid growth of Patanjali and wants to become as big as the herbal-products major in the FMCG space.