PepsiCo will be reducing the salt content in Kurkure, its flagship snacks brand, in line with its global nutrition objectives. The first low-salt Kurkure packs have been recently rolled out. PepsiCo, which competes aggressively
PureCircle has expanded the production of its zero-calorie Reb D and Reb M stevia sweeteners after developing two new production methods. PureCircle claims that the Reb D and Reb M sweeteners have the most
Suntory and Pepsi have announced that they will release a cola drink exclusively for the Japanese market called J-Cola. Three flavours will be available as part of the new range, including a Regular cola
Phytelligence, a fast-growing agricultural technology company revolutionizing the way of food crops are grown, announces a partnership with Mahyco Grow to provide Indian farmers with the most advanced technology available in horticulture. The plants produced
Swiss-based agri-business firm Syngenta sold some part of its seed business in India to Crystal Crop Protection for an undisclosed amount. Syngenta’s decision to sell part of its seed business comes in the wake of
82Labs, a US-based start-up that manufactures drinks to reduce morning-after hangovers, has raised $8 million in fresh funding from investors like Altos Ventures, Slow Ventures, Strong Ventures, and Thunder Road Capital. Founded by Korean-American
Neemuch, Madhya Pradesh based startup Carmel Organics has recently boarded the agritech portfolio of Ankur Capital, an India-focussed VC fund backing early-stage startups. Carmel Organics was founded in 2012 by Shailendra Dhakad and Rajesh Sagitla with the aim
Hyderabad-based Startup ‘GoliSoda’ recently announced the launch of 10 ethnic natural beverages under the brand name ‘GoliSoda’. The proprietary, preservative free, ethnic thirst quenchers with seasonal local produce will be available in major drive-ins and
Food and beverages major PepsiCo India is giving its Trpoicana juice an image make-over, roping in Bollywood actor Katrina Kaif as brand ambassador as part of strategy to double business of the range by 2020.
Kishore Biyani, CEO of the Future Group, which brought modern retailing into India, is inspired by the rapid growth of Patanjali and wants to become as big as the herbal-products major in the FMCG space.