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Beverages
Sanjay Ghodawat Group launches refreshing energy drink ’RIDER’

Sanjay Ghodawat Group launches refreshing energy drink ’RIDER’

RIDER is a refreshing energy drink that addresses the instant energy that the body requiresKolhapur based Ghodawat Consumer Products Limited (GCPL), the FMCG arm of Sanjay Ghodawat Group, recently forayed into the energy drink market

Beverages
iD Instant Filter Coffee Liquid now available on company’s new online store

iD Instant Filter Coffee Liquid now available on company’s new online store

Over the last year, iD’s Filter coffee has grown 85 per cent month on month, and the company expects the segment to grow even faster in the coming year with the launch of their e-commerce

Beverages
Diageo acquires hard seltzer brand owner Far West Spirits

Diageo acquires hard seltzer brand owner Far West Spirits

The ready to drink category has increasingly gained momentum in the United StatesDiageo has recently announced that it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (Lone River) brand. Lone

Beverages
Nestlé expands premium water portfolio with new acquisition

Nestlé expands premium water portfolio with new acquisition

The company is sharpening its portfolio to focus on international premium and mineral water brandsNestlé USA has announced that it has acquired Essentia Water, a premium functional water brand headquartered in Bothell, Washington. Essentia pioneered ionized alkaline

Beverages
Budweiser Group pumps £115M in UK breweries to increase capacity

Budweiser Group pumps £115M in UK breweries to increase capacity

Brewer to create 55 jobs at its two breweries and increase capacity by 3.6m hLBudweiser Brewing Group UK&I has announced a £115million+ investment in its two major UK breweries in South Wales and Lancashire to

Beverages
PepsiCo’s latest innovation Neon Zebra to disrupt cocktail mixer category

PepsiCo’s latest innovation Neon Zebra to disrupt cocktail mixer category

Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard 6-packsPepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a

Beverages
Coca-Cola launches premium wellness flavoured waters

Coca-Cola launches premium wellness flavoured waters

Each smartwater+ option contains 10 calories and will be offered in a new 700-ml bottle with a translucent label and champagne-colored text and closure. Coca-Cola has announced the launch of smartwater+, a new lineup of infused

Beverages
Nao Spirits introduces Himalayan gin Hapusa in Bengaluru

Nao Spirits introduces Himalayan gin Hapusa in Bengaluru

In the coming 12 months the company hopes to further strengthen its position as market leader in the craft gin segmentHapusa, deemed to be the world’s first Himalayan Dry Gin, is now in Bengaluru. Launched

Allied Industry
Pepsi launches bold new world of Fizz

Pepsi launches bold new world of Fizz

FIZZ combines the delicious taste of Pepsi with the passions of those who love to drink itPepsi presents a highly entertaining new campaign that goes beyond cultural playgrounds with the irrepressible sparkle of the brand.

Allied Industry
HEINEKEN to utilise Blue Yonder’s ML-powered demand planning solution

HEINEKEN to utilise Blue Yonder’s ML-powered demand planning solution

Blue Yonder will provide solutions for more accurate forecasting, always-on planning features, and a new user experienceHEINEKEN has recently expanded its demand planning capabilities with Blue Yonder, the world leader in digital supply chain and omnichannel