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Boba Bhai enters multi-channel model with RTD canned bubble teas

Boba Bhai enters multi-channel model with RTD canned bubble teas

Eyes 20 per cent sales from new channels Boba Bhai, India’s fastest-growing Korean fusion food brand, has officially entered the multi-channel with the launch of its ready-to-drink (RTD) canned bubble teas. The brand is now expanding

Beverages
Continental Coffee introduces first lemon iced tea premix

Continental Coffee introduces first lemon iced tea premix

The Lemon Iced Tea Premix will be available in two convenient formats - a 400g pouch and a 140g stick pack Continental Coffee, a subsidiary of CCL Products, has launched a refreshing new addition to

Beverages
Rasna enters ready-to-drink market, acquires brand Jumpin

Rasna enters ready-to-drink market, acquires brand Jumpin

The company will introduce Jumpin in consumer-centric PET bottles in 250 ml, 600 ml, and 1.2 L formats to cater to both on-the-go and family consumption occasions Rasna, a manufacturer of instant beverages, has entered

Beverages
Piccadily Agro register Rs 893 cr revenue before operations for FY25

Piccadily Agro register Rs 893 cr revenue before operations for FY25

Driven by 40 per cent revenue growth in the premium alcobev business Piccadily Agro Industries has announced its financial results for the fiscal year ended March 31, 2025 (FY25). The company recorded a 40 per cent

Beverages
PepsiCo acquires poppi for $1.95 Bn

PepsiCo acquires poppi for $1.95 Bn

poppi, a fast-growing prebiotic soda brand, is among PepsiCo's recent acquisitions PepsiCo has closed the acquisition of poppi for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction

Beverages
Bubble tea chain Easy Boba launches Boba Tower Challenge

Bubble tea chain Easy Boba launches Boba Tower Challenge

The Boba Tower Challenge has two beverage base options, water-based and milk-based teas Easy Boba has launched Boba Tower Challenge. The latest offering from the popular bubble tea chain invites individuals to take on a

Beverages
7UP unveils Super Duper Refresher

7UP unveils Super Duper Refresher

In India, Egypt and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher 7UP has unveiled Super Duper Refresher – a new global platform grounded in the science of what

Beverages
Coca-Cola’s Fanta ahead with 50 per cent market share in orange flavoured CSD category

Coca-Cola’s Fanta ahead with 50 per cent market share in orange flavoured CSD category

Fanta is available in close to 2 million retail outlets Coca-Cola's flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink (CSD) category, commanding over 50 per cent market share. Fanta is

Beverages
Bisleri collaborates with global franchisee Mission: Impossible – The Final Reckoning

Bisleri collaborates with global franchisee Mission: Impossible – The Final Reckoning

Launches limited edition pack Bisleri International announced a limited-edition pack collaboration with the global blockbuster franchise, "Mission: Impossible - The Final Reckoning" starring global icon Tom Cruise. Expressing enthusiasm on this collaboration, Tushar Malhotra, Director of

Beverages
Paul John Visitor Centre bags Global Winner – Visitor Attraction of the Year award

Paul John Visitor Centre bags Global Winner – Visitor Attraction of the Year award

The top accolades were received at the 2025 World Whiskies Awards and 2025 Icons of Whisky Awards Paul John Visitor Centre, India’s first single malt whisky experience, has been named the Global Winner – Visitor Attraction of the