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Establishing a cultural connect

Establishing a cultural connect

We have come a long way since Thomas Friedman highlighted the impact of the globalised world in his book, "The World is Flat" in 2005. Today, a globalised world is taken for granted and nowadays

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Who pressed the pause button?

Who pressed the pause button?

Since last 10 years we in India are upbeat on nutraceuticals as a sunshine segment and have expressed that the market would grow in a manifold way. Usually this growth is dependent on a forward

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Dietary and Nutrition Transitions in Indians, Processed Foods and Health

Dietary and Nutrition Transitions in Indians, Processed Foods and Health

Diet, nutrition and physical activity are increasingly being recognised as strong foundations for healthy living and prevention of diseases. As the world population increases, incidences of undernutrition and overnutrition seem to rise concomitantly despite advancement

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Rutaceae, Citrus acida and a vast Potential for Health Products

Rutaceae, Citrus acida and a vast Potential for Health Products

The historical aspects of lemon and related fruits date back to antiquity. Charak, Sushruta and Bhavamishra have described the health and medicinal uses of Jambir (Large lemon) and of Citrus medica (Matulunga/Bijora). The Sankrit term

Every child has the right to proper nutrition

Traditionally, governments have addressed issues in the public domain, companies have taken care of matters in the private domain and international institutions have addressed topics crossing national boundaries. But in our increasingly complicated world, companies,

Consult 19th & 20th Century books for ayurceuticals

Ayurveda is a live art-science. Hence it is desirable that besides pondering over the classical texts, we should also consult the more recent observations and experience documented by leaders of Ayurveda. Such a study may

Wise Extensions: Potential & pitfalls of brand extensions

The last column covered the basics of brand building and benefits which strong brands deliver for owners and marketers. One of the most important benefits of strong brands is the ability to extend them into

Slow to Climb

The business and marketing infrastructure needs to be developed in collaboration. Right from ingredients, product development, clinical trials, registration, distribution to promotion the entire value chain needs to be streamlined very well to have a

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Mother’s education & sanitation play an important role in nutrition : Arvind Virmani

Mother’s education & sanitation play an important role in nutrition : Arvind Virmani

Rice and wheat provide just calories and they don’t give nutrition. Within the subsidised price of wheat, people should get the course grain, and then it would be better for them Malnutrition is a persistent

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Traditional food systems – beyond nutrition : Dr S D Kholkute

Traditional food systems – beyond nutrition : Dr S D Kholkute

Changing socio economic and cultural scenario, migration, educational status, popularisation of commercial modern food practices are influencing the dietary practices of the community, especially the younger generation. As a consequence, the loss of traditional food