Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
The last column covered the basics of brand building and benefits which strong brands deliver for owners and marketers. One of the most important benefits of strong brands is the ability to extend them into
The business and marketing infrastructure needs to be developed in collaboration. Right from ingredients, product development, clinical trials, registration, distribution to promotion the entire value chain needs to be streamlined very well to have a
In my nearly 10 years as an ambassador for North American Cranberry Vacciniummacrocarpon I have traveled the world promoting the Urinary Tract Health benefits of cranberry. From a chance meeting at an industry trade show
The National Institute of Nutrition was born in 1918 as a small beri beri enquiry unit at Coonoor. It was created by the Indian Research Fund Association under the leadership of Sir Robert McCarrison. In
"Health and desire for longevity have been inherent features in all social orders and at every stage; all human races have endeavoured to achieve these goals. Only sustainable efforts are percolated through generations, even to
The concept of brand is not new and brands have become business assets. Unplanned brand management can lay waste to decades of work, says Sunil Shetty, Planning Services Director at Draftfcb Ulka.One of the first