• July 11, 2026
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Interview
“Distribution and consistent availability play a critical role in driving repeat purchases and brand loyalty in India’s beer market”

“Distribution and consistent availability play a critical role in driving repeat purchases and brand loyalty in India’s beer market”

Avneet Singh, Founder & CEO of Medusa Beverages As India’s beer market enters a new phase of premiumisation and regional expansion, homegrown brands are beginning to challenge the long-standing dominance of multinational players. Among them,

Beverages
Medusa Beverages collaborates with Warner Bros.Discovery to launch beer

Medusa Beverages collaborates with Warner Bros.Discovery to launch beer

The House of the Dragon beer has made its debut in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh Medusa Beverages, the iconic home-grown beer brand, has partnered with Warner Bros.Discovery Global Consumer Products to launch its

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