• March 20, 2026

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Interview
“An ascent of label literacy along with an affinity for managing gut health makes the perfect nexus for prebiotic fibre to become a baseline expectation and not remain just a marketable USP.”

“An ascent of label literacy along with an affinity for managing gut health makes the perfect nexus for prebiotic fibre to become a baseline expectation and not remain just a marketable USP.”

  • March 6, 2026
  • 0

Priyank Jain, Founder of CHINI KUM™ India’s beverage market is witnessing a clear shift toward low-sugar, functional, and clean-label alternatives, driven by rising health awareness and increasing label literacy among consumers. Startups are now challenging

Beverages
Guilt-free beverage brand CHINI KUM raises Rs 1 Cr pre-seed fund

Guilt-free beverage brand CHINI KUM raises Rs 1 Cr pre-seed fund

  • February 4, 2026
  • 1

Launches sero sugar, prebiotic and low calorie beverage CHINI KUM enters the Indian beverage market as a new-age, zero-sugar, low-calorie brand, launching first on its D2C website and making its exclusive quick-commerce debut on Swiggy