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Beverages
Britannia Winkin’ Cow introduces Britannia Bourbon in a milkshake format

Britannia Winkin’ Cow introduces Britannia Bourbon in a milkshake format

It is specially crafted to appeal to new, younger consumers, reflecting Britannia Winkin’ Cow's strategic initiative to attract a broader demographic with its innovative offerings Winkin' Cow, a milkshake brand under the umbrella of Britannia,

Beverages
Scuzo Ice ‘O’ Magic introduces thandai gelato

Scuzo Ice ‘O’ Magic introduces thandai gelato

This inventive gelato flavour beautifully captures the cultural richness and flavorful essence of the festival Scuzo Ice 'O' Magic, a renowned name in the realm of frozen delights announced its newest flavour: Thandai Gelato, just

Latest News
ITC Sunfeast introduces range of cakes for Valentine’s Day

ITC Sunfeast introduces range of cakes for Valentine’s Day

Each creation is crafted with love and premium ingredients This Valentine’s Day, ITC Sunfeast Baked Creations is set to redefine the celebration of love with its unique #SkipTheRoses campaign. Departing from conventional Valentine’s norms, the

Food
DORITOS and EMPIRICAL launch first nacho cheese spirit

DORITOS and EMPIRICAL launch first nacho cheese spirit

Collaboration imbues the iconic nacho cheese flavour of Doritos into a first-of-its-kind distilled spirit Doritos unveiled a collaboration with global flavour innovator Empirical: Empirical x Doritos Nacho Cheese Spirit. This limited-release offers a multi-sensorial, delicious beverage experience

Beverages
Vestige Marketing introduces new flavours of Veslim Shakes

Vestige Marketing introduces new flavours of Veslim Shakes

Veslim Shakes now available in Mango and Vanilla flavours Vestige Marketing Pvt. Ltd, India’s leading home-grown direct-selling company, has announced the addition of a new Vanilla flavour and an enhanced Mango flavour of Vestige Veslim Shake. These are being added to the

Beverages
Barista introduces refreshing summer coolers

Barista introduces refreshing summer coolers

Thriving to provide an international experience in terms of cafés and coffee culture Barista Coffee Company, that started in 2000, has recently launched its new range of refreshing beverages that are perfect for summers. These beverages

Food
iD Fresh Food unveils Frozen Fruit Blend

iD Fresh Food unveils Frozen Fruit Blend

iD Fresh caters to over 45 cities, across 30,000 retail stores in India, UAE, US, and UK Bengaluru-based brand iD Fresh Food has announced the launch of its latest innovative offering, iD Frozen Fruit Blend.

Beverages
Bisleri International strengthens carbonated soft drink portfolio with three new flavours

Bisleri International strengthens carbonated soft drink portfolio with three new flavours

With a strong heritage of launching iconic products in the country Bisleri International has launched three flavours – Bisleri Pop (orange-flavoured carbonated drink), Bisleri Rev (cola-flavoured carbonated drink) and Bisleri Spyci Jeera, while it will

Research
Majority in India crave more flavour adventure in sweet bakery category: Study

Majority in India crave more flavour adventure in sweet bakery category: Study

India is lagging in seasonal sweet bakery product innovation New research from Mintel shows that Indian consumers are yearning for a heightened level of flavour adventure from sweet bakery products, with 70% of consumers agreeing that

Ingredients
Azelis acquires Gillco Ingredients for expansion into American food & nutrition market

Azelis acquires Gillco Ingredients for expansion into American food & nutrition market

Strengthening the lateral value chain for the food and nutrition market Azelis, a leading global innovation service provider in the specialty chemicals and food ingredients industry, has signed an agreement to acquire 100% of the