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The $1.5 Billion Mind Brew: How Mushroom Coffee Is Rewriting the Hot-Drink Paradigm

The $1.5 Billion Mind Brew: How Mushroom Coffee Is Rewriting the Hot-Drink Paradigm

The global morning ritual is quietly evolving. Gone are the days of coffee drinkers versus tea drinkers — now, functional hot beverages are staking their claim, with mushroom coffee and tea emerging as the rising

Beverages
Boba Bhai enters multi-channel model with RTD canned bubble teas

Boba Bhai enters multi-channel model with RTD canned bubble teas

Eyes 20 per cent sales from new channels Boba Bhai, India’s fastest-growing Korean fusion food brand, has officially entered the multi-channel with the launch of its ready-to-drink (RTD) canned bubble teas. The brand is now expanding