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Food
iD Fresh forays into Vizag

iD Fresh forays into Vizag

Launches batter shop to Vizag’s Tier II and III markets iD Fresh Food has launched its first batter shop in Vizag. This strategic initiative is designed to cater to Tier II and III markets. “Vizag

Food
iD Fresh Food launches preservative-free ready mixes

iD Fresh Food launches preservative-free ready mixes

The company aims to scale availability to over one lakh outlets across India in the next two years iD Fresh Food has announced its entry into the Ready-Mix category, with a new range of clean-label South

Food
iD Fresh unveils flavoured parotas

iD Fresh unveils flavoured parotas

The new range features three distinctive variants - Peri-Peri Parota, Chilli Parota and Italian Herb Parota iD Fresh Food has announced the launch of its all-new innovative and quirky flavoured Parota range. iD becomes the

People
iD Fresh Food appoints Shobhit Malhotra as CEO, International Business

iD Fresh Food appoints Shobhit Malhotra as CEO, International Business

Shobhit will spearhead iD Fresh’s international journey, overseeing established operations in the GCC region and leading the brand's entry into high-potential markets iD Fresh Food, India’s most loved fresh food brand, announced the appointment of

Food
iD Fresh expands with launch of instant sambar

iD Fresh expands with launch of instant sambar

The brand forays into Rs 5,000-crore ready-to-heat market with fresh, preservative-free, homestyle sambar iD Fresh Food announced its foray into the Rs 5,000-crore ready-to-heat market with the launch of instant and authentic homestyle Sambar. With

Food
iD Fresh expands flagship batter range with 4 new variants

iD Fresh expands flagship batter range with 4 new variants

New offerings include protein-rich idli dosa batter, ragi millet idli dosa batter, multigrain idli dosa batter, and mallige idli batter iD Fresh Food announced the launch of four exciting new speciality batters – Protein-rich idli

Interview
Building long-term, sustainable supplier partnerships is crucial for growth of fresh food sector

Building long-term, sustainable supplier partnerships is crucial for growth of fresh food sector

Siddharth Saxena, Chief Procurement Officer, iD Fresh Food iD Fresh Food, specialising in ready-to-cook and ready-to-eat products is at the cusp of expanding its supplier network with plans to invest Rs 100 crore in doubling

Feature
Big-ticket Acquisitions and Investments Mark 2024

Big-ticket Acquisitions and Investments Mark 2024

In this year-end review, our NUFFOODS Spectrum team has talked beyond consumer-driven trends to give a deeper understanding of strategies and dynamics behind the Indian food industry's growth in 2024, offering insights into its transformative

Food
iD Fresh Food expands to Ahmedabad

iD Fresh Food expands to Ahmedabad

The expansion comes in the backdrop of the company’s aggressive pan-India growth strategy iD Fresh Food, India’s largest and most reputed brand in fresh, natural food products, is on an ambitious growth trajectory. The Bangalore-based

Ingredients
iD Fresh launches three spice variants

iD Fresh launches three spice variants

iD Fresh enters Rs 25,000-crore spices market with fresh, chemical treatment-free, natural and authentic products  iD Fresh Food, India’s largest and most loved fresh food brand, announced its foray into the INR 25,000-crore branded spices market