The TransparenSee campaign was conceived by the brand to create awareness about eating clean, fresh, and preservative-free food On the occasion of World Idli Day and as part of its annual TransparenSee initiative, iD Fre…
Jafar TK has been closely involved in shaping and scaling iD’s sales function and Shamshudeen TK has been integral in strengthening the company’s manufacturing function iD Fresh Food announced a key leadership developmen…
The iD Pancake Batter will first be available on quick-commerce platforms across Bengaluru, Delhi NCR, Pune, and Maharashtra iD Fresh Food has announced the launch of its latest innovation — iD Pancake Batter, a ready-to…
The strategic appointment and elevation marks the next phase of growth for the company reinforcing its commitment to innovation, IPO readiness and global expansion iD Fresh Food announced key leadership changes, reinforc…
Launches batter shop to Vizag’s Tier II and III markets iD Fresh Food has launched its first batter shop in Vizag. This strategic initiative is designed to cater to Tier II and III markets. “Vizag has a thriving breakfas…
The company aims to scale availability to over one lakh outlets across India in the next two years iD Fresh Food has announced its entry into the Ready-Mix category, with a new range of clean-label South Indian tiffin mi…
The new range features three distinctive variants - Peri-Peri Parota, Chilli Parota and Italian Herb Parota iD Fresh Food has announced the launch of its all-new innovative and quirky flavoured Parota range. iD becomes t…
Shobhit will spearhead iD Fresh’s international journey, overseeing established operations in the GCC region and leading the brand's entry into high-potential markets iD Fresh Food, India’s most loved fresh food brand, a…
The brand forays into Rs 5,000-crore ready-to-heat market with fresh, preservative-free, homestyle sambar iD Fresh Food announced its foray into the Rs 5,000-crore ready-to-heat market with the launch of instant and auth…
New offerings include protein-rich idli dosa batter, ragi millet idli dosa batter, multigrain idli dosa batter, and mallige idli batter iD Fresh Food announced the launch of four exciting new speciality batters – Protein…
Siddharth Saxena, Chief Procurement Officer, iD Fresh Food iD Fresh Food, specialising in ready-to-cook and ready-to-eat products is at the cusp of expanding its supplier network with plans to invest Rs 100 crore in doub…
In this year-end review, our NUFFOODS Spectrum team has talked beyond consumer-driven trends to give a deeper understanding of strategies and dynamics behind the Indian food industry's growth in 2024, offering insights i…
The expansion comes in the backdrop of the company’s aggressive pan-India growth strategy iD Fresh Food, India’s largest and most reputed brand in fresh, natural food products, is on an ambitious growth trajectory. The B…
iD Fresh enters Rs 25,000-crore spices market with fresh, chemical treatment-free, natural and authentic products iD Fresh Food, India’s largest and most loved fresh food brand, announced its foray into the INR 25,000-c…
The new cities include Goa, Indore, Ahmedabad, Surat, Vadodara, Dehradun, Panchkula, Chandigarh, Jaipur, Lucknow, and Bhopal iD Fresh Food, a leading brand in fresh, natural food products, is expanding its presence acros…
The company has procured its maiden batch of Ace EV for their Bengaluru, Mumbai and Delhi markets and the plan is to convert its entire fleet to EV, across India, US and UAE markets iD Fresh Food, India’s lead…
On World Dosa Day, the fresh food company has launched four exciting variants of chutney - coconut, coriander, tomato and peanut This World Dosa Day (3rd March), iD Fresh Food, India’s largest and most in…
Finance Minister Nirmala Sitharaman will unveil the Union Budget 2024-25 on February 1, 2024. Recently during the CII Global Economic Policy Summit the finance minister said that she will only announce a ‘vote on account…
Inspired by the glue stick design, the product comes in such a form that it softens quickly at room temperature and can be refilled iD Fresh Food has launched a new product called Twist and Spread Butterstick, designed t…
