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iD Fresh Food unveils TransparenSee packaging initiative

iD Fresh Food unveils TransparenSee packaging initiative

The TransparenSee campaign was conceived by the brand to create awareness about eating clean, fresh, and preservative-free food On the occasion of World Idli Day and as part of its annual TransparenSee initiative, iD Fresh

People
iD Fresh Food elevates co-founders Jafar TK and Shamshudeen TK to the board

iD Fresh Food elevates co-founders Jafar TK and Shamshudeen TK to the board

Jafar TK has been closely involved in shaping and scaling iD’s sales function and Shamshudeen TK has been integral in strengthening the company’s manufacturing function iD Fresh Food announced a key leadership development with the

Food
iD Fresh Food expands breakfast portfolio, launches preservative-free pancake batter

iD Fresh Food expands breakfast portfolio, launches preservative-free pancake batter

The iD Pancake Batter will first be available on quick-commerce platforms across Bengaluru, Delhi NCR, Pune, and Maharashtra iD Fresh Food has announced the launch of its latest innovation — iD Pancake Batter, a ready-to-cook,

People
iD Fresh Food appoints Abdul Nazer as Co-Chair and elevates Jaipal Singal to Vice Chairman

iD Fresh Food appoints Abdul Nazer as Co-Chair and elevates Jaipal Singal to Vice Chairman

The strategic appointment and elevation marks the next phase of growth for the company reinforcing its commitment to innovation, IPO readiness and global expansion iD Fresh Food announced key leadership changes, reinforcing its vision to

Food
iD Fresh forays into Vizag

iD Fresh forays into Vizag

Launches batter shop to Vizag’s Tier II and III markets iD Fresh Food has launched its first batter shop in Vizag. This strategic initiative is designed to cater to Tier II and III markets. “Vizag

Food
iD Fresh Food launches preservative-free ready mixes

iD Fresh Food launches preservative-free ready mixes

The company aims to scale availability to over one lakh outlets across India in the next two years iD Fresh Food has announced its entry into the Ready-Mix category, with a new range of clean-label South

Food
iD Fresh unveils flavoured parotas

iD Fresh unveils flavoured parotas

The new range features three distinctive variants - Peri-Peri Parota, Chilli Parota and Italian Herb Parota iD Fresh Food has announced the launch of its all-new innovative and quirky flavoured Parota range. iD becomes the

People
iD Fresh Food appoints Shobhit Malhotra as CEO, International Business

iD Fresh Food appoints Shobhit Malhotra as CEO, International Business

Shobhit will spearhead iD Fresh’s international journey, overseeing established operations in the GCC region and leading the brand's entry into high-potential markets iD Fresh Food, India’s most loved fresh food brand, announced the appointment of

Food
iD Fresh expands with launch of instant sambar

iD Fresh expands with launch of instant sambar

The brand forays into Rs 5,000-crore ready-to-heat market with fresh, preservative-free, homestyle sambar iD Fresh Food announced its foray into the Rs 5,000-crore ready-to-heat market with the launch of instant and authentic homestyle Sambar. With

Food
iD Fresh expands flagship batter range with 4 new variants

iD Fresh expands flagship batter range with 4 new variants

New offerings include protein-rich idli dosa batter, ragi millet idli dosa batter, multigrain idli dosa batter, and mallige idli batter iD Fresh Food announced the launch of four exciting new speciality batters – Protein-rich idli