YiPPee! WOW Masala is available in markets across India, including Maharashtra, Delhi, Uttar Pradesh, Haryana, West Bengal, Rajasthan, Karnataka, Assam, Gujarat, Madhya Pradesh, Bihar, Jharkhand ITC's Sunfeast YiPPee! has introduced a new product variant -
Uttar Pradesh is a huge beer market and DeVANS was finding it increasingly difficult to feed the market to its full potential due to capacity constraints Barely a year after significantly boosting its production capacity