Micro-formats are gaining popularity, especially among Gen Z The snacking category is growing, as consumers seek smaller, more frequent meals throughout the day. To this trend, Magnum has launched its first bite-sized Bon Bons, joining
The range aims to win a scoop of the €85 billion market where 75 per cent of consumers seek new ice cream experiences Magnum has kickstarted 2024’s ice cream season with its first mood-inspired flavours.