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Interview
“Distribution and consistent availability play a critical role in driving repeat purchases and brand loyalty in India’s beer market”

“Distribution and consistent availability play a critical role in driving repeat purchases and brand loyalty in India’s beer market”

Avneet Singh, Founder & CEO of Medusa Beverages As India’s beer market enters a new phase of premiumisation and regional expansion, homegrown brands are beginning to challenge the long-standing dominance of multinational players. Among them,

Beverages
Medusa Beverages to foray into Jharkhand

Medusa Beverages to foray into Jharkhand

Aims to introduce its flagship variants including Medusa Premium Beer and Medusa Air ands Medusa X House of Dragon Medusa Beverages, a homegrown beer brand, has announced its strategic expansion to the state of Jharkhand.

Beverages
Medusa Beverages enters GCC markets

Medusa Beverages enters GCC markets

Expands presence across Saudi Arabia, UAE, Qatar and more Medusa Beverages has announced its strategic expansion into the Gulf Cooperation Council (GCC) region. The company will brew its products locally within the respective markets through

Beverages
Medusa Beverages adds Draught Beer to current portfolio

Medusa Beverages adds Draught Beer to current portfolio

Strengthens on-trade presence in Delhi Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has announced the launch of its draught beer offering in Delhi, marking a strategic push to strengthen its on-trade and HORECA

Beverages
Medusa Beverages raises half a billion in funding

Medusa Beverages raises half a billion in funding

This fresh infusion of capital will be utilised to further operational scaling and to position Medusa as an umbrella of brands Medusa Beverages, a leader in crafting innovative and premium beers, has successfully raised Rs 56

Beverages
Medusa Beverages collaborates with Warner Bros.Discovery to launch beer

Medusa Beverages collaborates with Warner Bros.Discovery to launch beer

The House of the Dragon beer has made its debut in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh Medusa Beverages, the iconic home-grown beer brand, has partnered with Warner Bros.Discovery Global Consumer Products to launch its