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Research
Justdial reports 47% Surge in organic food searches

Justdial reports 47% Surge in organic food searches

Mumbai leads the way 90% increase in organic food searches The Indian organic food market is experiencing a meteoric rise, driven by a growing consumer awareness of the health benefits associated with organic products. According

Ingredients
Farmery introduces cow and buffalo ghee

Farmery introduces cow and buffalo ghee

Revolutionising traditional ghee with a modern twist for health-conscious consumers Farmery, a D2C disruptor redefining the consumer experience with fresh, organic food through its farm-to-fork ethos, is thrilled to announce the launch of its latest

Opinion
Understanding Green Shoppers: A Driving Force in Ethical Consumption

Understanding Green Shoppers: A Driving Force in Ethical Consumption

Gaurav Manchanda, The Founder & Managing Director, The Organic World In today’s marketplace, the rise of green shoppers - consumers who prioritise sustainability, health, and ethical considerations - has reshaped the landscape of consumer behaviour

Interview
“73% of Indian consumers are willing to pay more for products from sustainable brands”

“73% of Indian consumers are willing to pay more for products from sustainable brands”

Gaurav Manchana, Founder & Director, The Organic World India’s retail market contributes 10 per cent to India’s GDP and employs 8 per cent of India’s population. As per industry reports, the food retail market in

Column
Why Health & Sustainability is a Reasonable Expectation

Why Health & Sustainability is a Reasonable Expectation

Shashi Kumar, CEO & Co-Founder, Akshayakalpa Organic The organic food market in India is experiencing a robust growth with the rising awareness about organic food products. The growing level of health consciousness in the country