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Interview
“73% of Indian consumers are willing to pay more for products from sustainable brands”

“73% of Indian consumers are willing to pay more for products from sustainable brands”

Gaurav Manchana, Founder & Director, The Organic World India’s retail market contributes 10 per cent to India’s GDP and employs 8 per cent of India’s population. As per industry reports, the food retail market in

Column
Why Health & Sustainability is a Reasonable Expectation

Why Health & Sustainability is a Reasonable Expectation

Shashi Kumar, CEO & Co-Founder, Akshayakalpa Organic The organic food market in India is experiencing a robust growth with the rising awareness about organic food products. The growing level of health consciousness in the country