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Nutritionals
PFNDAI backs use of soy to address India’s protein challenges

PFNDAI backs use of soy to address India’s protein challenges

Soy has emerged as a ‘superfood’ and a solution to resolve India’s protein challenges PFNDAI (Protein Foods and Nutrition Development Association of India), an organisation founded to promote food safety, quality, nutrition, and healthy diets through

Allied Industry
Phyx44 raises $1.2M to develop animal-free milk proteins and fats

Phyx44 raises $1.2M to develop animal-free milk proteins and fats

Betting on microbial fermentation as the best way to replicate dairy Bengaluru-based startup Phyx44 has raised $1.2 million in seed round of funding to develop animal-free milk proteins and fats for use in dairy products. Phyx44

Research
‘Protein hunger’ drives overeating, large-scale population study shows

‘Protein hunger’ drives overeating, large-scale population study shows

Study confirms that processed foods key to rising obesity  The modern pallet's preference for highly processed and refined foods over a protein-rich diet is a key contributor to the high obesity rates in the Western

Dietary Supplements
Max Protein launches new plant protein powder variants in India

Max Protein launches new plant protein powder variants in India

For those who are looking for tasty and healthy protein packed products  RiteBite Max Protein, a leading protein snack brand and the market leader in the protein bar category, has launched yet another breakthrough innovation-Tastiest

Interview
“The effervescent market in India is fairly nascent at the moment and is close to Rs 150-200 crore”

“The effervescent market in India is fairly nascent at the moment and is close to Rs 150-200 crore”

Varun Khanna, Co-Founder, Fast&Up The flagship sports nutrition brand of Mumbai-based Aeronutrix Sports Products, Fast&Up has recently forayed into the plant-based segment and plans to expand its portfolio in the coming times. Committed towards carbon-neutral

Food
Marico introduces first-of-its-kind yummy soya snack

Marico introduces first-of-its-kind yummy soya snack

Expands plant-based protein portfolio with Saffola Soya Bhurji Mumbai-based FMCG firm Marico has expanded its plant-based protein portfolio with the launch of Saffola Soya Bhurji, a protein rich snack which can be prepared in just

Food
Vecan Foods joins cohort of ‘smart protein’ startups with unique offerings

Vecan Foods joins cohort of ‘smart protein’ startups with unique offerings

Consciously crafted plant-based meals, wholesome, convenient, and healthy - all in one With ‘healthy alternatives’ feeling like they involve a sacrifice, people are often unwilling to give up beloved flavours and indulgences, and as a

Technologies
Honing Academic Expertise for Alternative Proteins

Honing Academic Expertise for Alternative Proteins

New technologies and innovations seldom break through all at once. Instead, they gradually gain traction among the populace according to a pattern that can be visualised as an adoption curve. And the adoption of alternative

Nutritionals
Fighting Diabetes with Fibre and Protein Fortified Foods

Fighting Diabetes with Fibre and Protein Fortified Foods

Extensive research supports the common-sense notion that a healthy lifestyle can prevent or treat many diseases. A diet high in fruits, vegetables, whole grains, and plant protein which is low in processed carbs, added sugars

Interview
“Alt Protein startup founders need to timely understand shortfalls and adopt changes”

“Alt Protein startup founders need to timely understand shortfalls and adopt changes”

“Alternative protein or Alt protein” is going to be a critical food category solution in immediate future and there are many thought leaders, entrepreneurs, academicians in India sharing their views time to time. However, it