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Nutritionals
Myprotein unveils plan to support Indian athletes and Olympians

Myprotein unveils plan to support Indian athletes and Olympians

A digital-first global sports nutrition leader, Myprotein’s growth impact across Tier I, II & III cities in India continues to showcase favourable brand penetration Myprotein maintains its position as the foremost online sports nutrition brand

Nutritionals
Myprotein unveils holi campaign celebrating health and flavour

Myprotein unveils holi campaign celebrating health and flavour

Central to this campaign is the launch of an exciting range of new flavours in Myprotein's renowned whey protein collection Myprotein, the world’s No.1 online sports nutrition brand, announces the launch of a campaign that

Interview
“Nootropic supplements have great relevance not only in the fitness industry but in the overall sports industry”

“Nootropic supplements have great relevance not only in the fitness industry but in the overall sports industry”

Iron Asylum India, based in Bengaluru, is a distributor and marketer of imported food supplements across India. With the burgeoning fitness and sports industry, the company is expanding into the D2C segment and intends to

Dietary Supplements
Nutrabay steps into offline retail market to expand across North India

Nutrabay steps into offline retail market to expand across North India

Increasing the visibility, foot traffic, and enhancing customer convenience Nutrabay, New Delhi-based startup, has announced its entry into offline retail markets with a plan to target up to 300 supplement stores. The premium nutrition supplements

Interview
“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

Soumava Sengupta, Chief Executive Officer, Pursuit of Wellness India has been witnessing a rise in the number of companies and startups looking to serve the increasing demand for protein supplements, triggered by a rise in

Interview
“The effervescent market in India is fairly nascent at the moment and is close to Rs 150-200 crore”

“The effervescent market in India is fairly nascent at the moment and is close to Rs 150-200 crore”

Varun Khanna, Co-Founder, Fast&Up The flagship sports nutrition brand of Mumbai-based Aeronutrix Sports Products, Fast&Up has recently forayed into the plant-based segment and plans to expand its portfolio in the coming times. Committed towards carbon-neutral

Policy
Govt to establish testing facility for dietary supplements

Govt to establish testing facility for dietary supplements

Ministry of Youth Affairs and Sports, FSSAI and NFSU sign MoU Ministry of Youth Affairs and Sports (MYAS), Food Safety and Standards Authority of India (FSSAI) and the National Forensic Sciences University (NFSU), Ahmedabad have

Dietary Supplements
Modicare expands wellness portfolio with sports nutrition products

Modicare expands wellness portfolio with sports nutrition products

Catering to all nutrition needs be it before, during or after workout  New Delhi-based firm Modicare has launched a range of sports nutrition products in the market to complement the fitness goals of athletes and