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Interview
“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

Soumava Sengupta, Chief Executive Officer, Pursuit of Wellness India has been witnessing a rise in the number of companies and startups looking to serve the increasing demand for protein supplements, triggered by a rise in

Interview
“The effervescent market in India is fairly nascent at the moment and is close to Rs 150-200 crore”

“The effervescent market in India is fairly nascent at the moment and is close to Rs 150-200 crore”

Varun Khanna, Co-Founder, Fast&Up The flagship sports nutrition brand of Mumbai-based Aeronutrix Sports Products, Fast&Up has recently forayed into the plant-based segment and plans to expand its portfolio in the coming times. Committed towards carbon-neutral

Policy
Govt to establish testing facility for dietary supplements

Govt to establish testing facility for dietary supplements

Ministry of Youth Affairs and Sports, FSSAI and NFSU sign MoU Ministry of Youth Affairs and Sports (MYAS), Food Safety and Standards Authority of India (FSSAI) and the National Forensic Sciences University (NFSU), Ahmedabad have

Dietary Supplements
Modicare expands wellness portfolio with sports nutrition products

Modicare expands wellness portfolio with sports nutrition products

Catering to all nutrition needs be it before, during or after workout  New Delhi-based firm Modicare has launched a range of sports nutrition products in the market to complement the fitness goals of athletes and