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Interview
“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

Soumava Sengupta, Chief Executive Officer, Pursuit of Wellness India has been witnessing a rise in the number of companies and startups looking to serve the increasing demand for protein supplements, triggered by a rise in

Dietary Supplements
Nutrizoe develops innovative dissolvable oral strips for women’s wellness

Nutrizoe develops innovative dissolvable oral strips for women’s wellness

One of its kind women's nourishment brand Introducing a paradigm shift in drug delivery worldwide, dissolvable oral thin films (OTTFs) are a fast-emerging dosage alternative set to revolutionise the over-the-counter industry. Bringing the efficacy of

Dietary Supplements
Muscle & Strength expands retail footprint in Northern India

Muscle & Strength expands retail footprint in Northern India

Launches 4 new stores in New Delhi & Mohali Muscle & Strength India has further expanded its retail footprint in Northern India with 4 new stores in New Delhi & Mohali. Renowned Fitness Model and Influencer Mohmmad

People
iThrive strengthens leadership team; appoints Prasad Gade as Marketing Head

iThrive strengthens leadership team; appoints Prasad Gade as Marketing Head

To share the niche knowledge of functional nutrition with the masses iThrive, a Pune-based health and wellness startup, has announced the appointment of  Prasad Gade as the Head of Marketing to strengthen its leadership team. At