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Frugal Bottle is made from 94% recycled paperboard with a food-grade liner to hold the wine or spirit.
UK based company Frugalpac has come up with the biggest innovation for wine and spirits since the launch of the glass bottle, in the form of Frugal Bottle.
The 75cl Frugal Bottle is made from 94% recycled paperboard with a food-grade liner to hold the wine or spirit. It can be refrigerated and keeps the liquid cooler for longer.
The Frugal Bottle, which is comparable in cost to a labelled glass bottle, is the brainchild of British sustainable packaging firm Frugalpac, which creates and supplies recycled paper-based products with the lowest carbon footprint that are easily recycled again so they don’t need to go to landfill. The Frugal Bottles are made at Frugalpac’s facility in Ipswich.
The Frugal Bottle is also under active consideration by a number of leading UK supermarket chains and hospitality groups keen to promote sustainable packaging and will be available from other retail outlets across the UK, in Denmark, and Holland over the next few weeks.
The Frugal Bottle, which can also be used for sprits such as gin, vodka and rum, has already sparked a huge amount of interest in a drinks industry keen to cut their emissions and appeal to a new audience of consumers interested in sustainability.