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This not only helps boost immunity but also supports the respiratory health needs of today
In line with its aim to strengthen its presence in the health and immunity-boosting segment, Marico Limited, one of India’s leading FMCG companies, has recently announced its foray into the Ayurvedic category with the launch of Saffola Arogyam Chyawan Amrut Awaleha.
It is an Ayurvedic Rasayana, which is a proprietary formulation that combines the goodness of traditional Chyawanprash with added ingredients that consist of Ayush Kwath herbs, Ashwagandha, Turmeric, Giloy, and 50 per cent more Amla, as compared to the classical (Ras Tantra Sar) formulation.
This not only helps boost immunity but also supports the respiratory health needs of today while providing relief from the seasonal cough, cold and sore throat. To spread further awareness around the product, the company has launched a new TVC that showcases various traditionally established remedies followed in this new normal to keep up their immunity quotient and overall well-being.
The TVC also highlights what a day in one’s family looks like today, capturing how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients as they are convinced that it is Ayurveda that will help them keep the virus at bay just like it is depicted in the TVC.