PFNDAI associates with IFBA to promote healthy living

Food industry is making concerted efforts to produce food that is flavourful yet safe and nutritious

Protein Foods and Nutrition Development Association of India (PFNDAI) and Ind Food & Beverage Association (IFBA) have joined hands to promote healthy living amongst consumers. This association is a strategic move that will urge people across the country to prioritise health and make mindful choices whilst facilitating credible information on the benefits of nutritional foods.

PFNDAI and IFBA aim to bring about a change in the Indian food landscape by making consumers aware of the importance of a healthy lifestyle. The idea is to share credible information about food regulations and food safety to promote compliance, and push the industry’s growth by building consumer trust through shared responsibility.

Furthermore, the entities plan to sustain the market with the assistance of proactive engagement with policymakers, institutions, academia, and regulators along with building a positive perception of the country’s food processing sector.

PFNDAI has already been working with the Association of Food Scientists & Technologists (AFST) and Indian Dietetic Association to seamlessly combine food science and nutrition to leverage the ideas of nutritionists and dieticians and not only make healthy products but also create awareness about them amongst consumers and other important stakeholders.

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