The initiative will attempt to collect back empty PET bottles from consumers and recycle them
In a first-of-its-kind initiative, leading beverages major Coca-Cola India has partnered with 10-Min grocery delivery service, Zepto, for a unique ‘return and recycle’ initiative for PET (polyethylene terephthalate) bottles. The joint initiative seeks to establish an organised process of collection of PET bottles with 100% traceability, to ensure effective plastic waste management.
The initiative is an extension of The Coca-Cola Company’s global goal of creating a World Without Waste. In line with this vision, the company’s partnership with Zepto in India intends to create a circular economy for plastic by connecting all participants in the PET recycling value chain. Leveraging the Zepto two-wheeler distribution network, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers.
Commenting on the initiative, Greishma Singh, Vice President, Customer & Commercial Leadership, India & South West Asia Operating Unit, The Coca-Cola Company, said, “This innovative partnership with Zepto provides a great platform to generate awareness, influence behaviour, and encourage consumers to recycle PET bottles in a super convenient way from the comfort of their homes. We hope this partnership will enhance consumers’ inclusion in the path towards a more sustainable, better, shared future.”
The initiative has been launched in select locations in Mumbai and will further be scaled to other markets in India soon.
The Coca-Cola Company’s World Without Waste initiative is aimed at finding solutions to global challenges of packaging waste, and is focused on three core pillars – (i) Design all primary consumer packaging to be recyclable by 2025 & use 50% recycled material in all packaging by 2030; (ii) Collect and recycle a bottle or can for every one the company sells by 2030; (iii) Partner: Bring people together to support a healthy, debris-free environment.
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