Centre formulates action plan to promote exports of millets 

India exported millets products worth $34.32 million during 2021-22

To promote shipment of nutri-cereals, the Ministry of Commerce and Industry through its apex agricultural export promotion body, Agricultural and Processed Food Products Export Development Authority (APEDA), has prepared a comprehensive strategy to promote Indian millets exports across the globe commencing December 2022.

The Centre has planned to facilitate participation of exporters, farmers and traders in 16 international trade expos and Buyer Seller Meets (BSMs).

In addition, Ambassadors of Foreign missions in India of the targeted countries and potential importers would also be invited to showcase various millet-based products, including Ready to Eat millet products and facilitate B2B meetings.

APEDA has planned to organise millet promotional activities in South Africa, Dubai, Japan, South Korea, Indonesia, Saudi Arabia, Sydney, Belgium, Germany, United Kingdom and United States of America by facilitating participation of different stakeholders from India in some of the significant food shows, Buyer Seller Meets and Road Shows.

Government is also mobilising startups for export promotion of value-added products in the Ready to Eat (RTE) and Ready to Serve (RTS) category such as noodles, pasta, breakfast cereals mix, biscuits, cookies, snacks, sweets, etc.

The pre-launch of International Year of Millets (IYoM)-2023 is scheduled for December 5, 2022 involving stakeholders of the supply chain.

Image credit- shutterstock

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