Indian health and wellness market is growing with a number of innovative product releases
Bengaluru-based startup WOW Life Science has launched its new peanut butter range, with a twist. For almost a year, WOW Life Science has been developing a unique peanut butter that offers consumers unmatched health benefits. The internal innovation team has developed the first peanut butter with superfoods in India after doing significant customer research and seeking advice from experts.
The brand has introduced two variants- one with super seeds (chia, pumpkin, watermelon, sunflower) and the other with Sattu (roasted chana powder). Loaded with these superfoods, the peanut butter contains protein & nutrients like Omega 3, Vitamin E, and Magnesium. They are 100% natural, have no added sugar, palm oil, preservatives, or emulsifiers. Moreover, pure jaggery is used to sweeten them.
The startup will be soon collaborating with health experts and key opinion leaders for an experiential campaign and further its vision to provide nutrition-rich alternatives and motivate the adoption of a healthy lifestyle.