Marico to broaden its offering of millets-related products
Mumbai-based FMCG firm Marico has signed a Memorandum of Understanding (MoU) with Nutrihub- Technology Business Incubator at Hyderabad-based Indian Institute of Millets Research or IIMR (under Indian Council of Agricultural Research or ICAR) for two years. The MoU aims to increase research, development, and training collaboration in millets processing and value addition.
The MoU was signed between Dr B Dayakar Rao, Chief Executive Officer, Nutrihub, ICAR-IIMR and Dr Shilpa Vora, Chief Research and Development Officer, Marico in the presence of G Kamala Vardhana Rao, Chief Executive Officer, Food Safety and Standards Authority of India (FSSAI).
Marico aims to promote millets through this partnership and its differentiated product offerings. Further, the MoU will help combine the R&D expertise of the two entities and help Marico expand its offerings of millets by experimenting with different recipes that can perfectly balance taste with health. This is also a milestone in the company’s efforts to expand its healthy foods portfolio, which currently includes products made with millet in the form of Saffola Oats Karara Crunch and Saffola Munchiez Ragi chips.