Ensuring quality of the raw-material and supply chain to provide fair return to the farmers
Hyderabad-based Nutricircle, an R&D and science-based company, introduced nutrition-based plant protein isolates at the 37th edition of AAHAR 2023 in New Delhi, held between 14th and 18th March 2023.
The R&D of these nutrition-based plant protein isolates is conducted at renowned institutions such as Plant Based Foods Industry Association, Nutri Hub, ICAR- Indian Institute of Millets Research, International Crops Research Institute for the semi-Arid Tropics (ICRISAT) and Ag Hub.
Nutricircle has introduced cereals, pulses, oil seeds and millets such Quinoa, Bajra, Jowar, Moong Beans, Amaranth, Foxtail millet, Rajma and Horse gram, protein extracts that can be further used by nutraceutical companies to provide better protein-based products. The protein extracts of the cereals, pulses, oil seeds and millets can be used in flour formulation, nutraceuticals, sports nutrition, beverages and cosmetic industry.
The objective of launching these products at AAHAR was to create awareness on the consumption of protein-based products and reach out to nutraceuticals companies. “Considering the new age food selections, focused more on planet conscious and sustainable choices, and people opting for more nutritious and healthy foods and supplements, it is necessary for us as a company to introduce products that are in-sync with this on-going transformation”, said Hitesh M Patel, Director, Nutricircle.