Embarked upon a journey to tap into new product spaces and categories
Mother Dairy Fruit and Vegetable, India’s leading milk and milk products major, has announced its new portfolio with over 15 new products for the summer season of 2023.
The new product line-up for this year includes a ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D. The newly introduced range will be available across major markets of the company through both traditional and new-age distribution channels.
This year’s focus towards impulse portfolio is with 5 new Kulfis – Shahi Malai Kulfi, Shahi Phirni Kulfi, Shahi Paan Kulfi, Shahi Pista Kulfi, etc., 4 Cones – Koko Karamel Kore, Choco Coffee Crunch, Black Forest Cone and Chocolate Fudge Cone; and newer varieties namely Berry Blast & Coco Sparkle bars and Lemon Ice Candy.
All the new products of 2023 will be supported by varied marketing campaigns, aimed to further build the salience of the brand and acceptance of the new products amongst the consumers.
In the next 3 years, the brand aims to introduce over 100 new products in order to reaffirm its position as one of the leading and consumer-centric dairy players in the industry.