Snacks-based startup TagZ Foods raises $2 M in pre-Series A round

With plans to double down on its efforts to grow 4X this year

TagZ, India’s first popped chips maker and a premium GenZ snack brand, has raised $2 million funding in a Pre-Series A round led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts,  Klub, Indifi and Rannvijay Singha.

Prior to the current funding round, TagZ had raised a total of $1.2 million in seed funding from a group of angel investors in 2020. The company was a participant on the show Shark Tank India’s first season and had raised undisclosed funding from Namita Thapar and Ashneer Grover.

Bengaluru-based startup TagZ will use the funds to accelerate the growth of the company, enter new markets, expand its manufacturing capacity, strengthen operations and launch new products. The funding will also be used to enhance the company’s technology platform, strengthen its logistics network, and increase its marketing and brand awareness efforts.

Founded by Anish Basu Roy and Sagar Bhalotia in 2019, TagZ Foods manufactures popped potato chips with 50 per cent less fat, international gourmet dips and a range of centre-filled cookies. The startup leverages food technology to make potato chips that claim to have no cholesterol, no transfat, no artificial colours, or preservatives.

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