Thriving to provide an international experience in terms of cafés and coffee culture
Barista Coffee Company, that started in 2000, has recently launched its new range of refreshing beverages that are perfect for summers. These beverages are a perfect blend of flavours curated to suit all palate type, sure to meet consumers’ demand for cold beverages during summers.
The aim is to create one more mood point for the consumers so that they can indulge more with the brand with the new flavours including pineapple, honey, ginger and mojito. These newly launched beverages will be available for consumption across all outlets in India.
Speaking on the launch, Rajat Agrawal, CEO, Barista said, “Product Innovation has always been key to our success, we have expanded our product range over the years keeping in mind changing consumer preferences.”
Barista not only provides several types of coffee but also has diversified their menu with many eatables. Adding to their portfolio, they also cater to the consumers with products such as chocolates, coffee powder and cookies through their outlets and General Trade stores across pan India.
The brand discovered the brilliance of Italian coffee and introduced it to the Indian subcontinent at a time when coffee was considered a luxury. It is headquartered in New Delhi, and maintains outlets across India, and in other regional countries such as Sri Lanka, and Maldives.