The company would spend a significant amount to expand its production unit in Nasik and automate production
Scandalous Foods, a one-stop shop aiming to create a category of post-meal impulse buying consumption of Indian sweets for the restaurant & catering industry has raised Rs 1.6 Crore in the ongoing pre-seed funding round, backed by Anthill Angel Fund, EvolveX, Value360 and Sapphireink Ventures. Angel investors in the funding round include Wow! Momo founder Sagar Daryani, Kamnaa Aggrawal, Vikas Aggarwal, Co-founder of We Founder Circle & ex-IndiaMart and Celebrity Chef Harpal Singh Sokhi.
The company would spend a significant amount to expand its production unit in Nasik and automate production. Alongside, it will use the funding to increase its reach from 250 touchpoints to 2000 touchpoints in a year. The plan also comprises expanding institutional sales beyond five cities and doubling down operations in Mumbai, Thane and Nasik. The company also plans to spend on product development to come up with more Indian desserts that have a shelf life and mouth-watering taste. As a B2B company, Scandalous Foods plans to tap the HoReCa industry.
With its traditional Indian sweets, Scandalous Foods has tapped an opportunity worth $20 Billion in the post-meal impulse-buying sector for mithais. Taking this forward, the brand has also brought mithais into a single-serve format at restaurants and hotels. It plans to move towards ethnic bars, cookies, cupcakes and finally mithai sachets.