Over 2,500 Kilograms of counterfeit flour under the brand name Silver Cook under yellow and red colour combination packaging was confiscated and 43,000 packaging bags were also confiscated at the manufacturing facility and seized in the raid
In a resolute effort to safeguard consumers against potential health risks and uphold the credibility of its brand, Sanghvi Foods Pvt. Ltd., renowned for its Silver Coin Wheat Flour (Atta) – ranking among the top 3 brands in India – has taken decisive action against adulterated products posing as their own. Several FIRs lodged in Maharashtra and Gujarat prompted Sanghvi Foods Pvt. Ltd., the makers of Silver Coin Traditional Chakki Atta, to launch extensive raids targeting counterfeit wheat flour products bearing resemblances to their brand colours and name. This proactive stance aims to root out the adulteration of wheat flour and counterfeit branding, an issue plaguing the processed flour market and food industry in India. Silver Coin considers the confiscation of unsafe counterfeit items as crucial in protecting both its reputation and the well-being of consumers. Their ongoing efforts involve conducting comprehensive market surveys and pursuing legal measures consistently to combat counterfeiters. This initiative extends beyond the current year, as Silver Coin remains dedicated to eradicating the prevalence of counterfeit products in the processed flour market and broader food sector across India.
In the latest series of raids in Kashimira, Mira Road, in Thane District of Maharashtra, the team from Sanghvi Foods Pvt. Ltd filed an FIR with the police and along with the local authorities raided a manufacturing facility owned by Manish Rakesh Singh, where the team discovered tonnes of inferior quality counterfeit flour being made. Over 2,500 Kilograms of counterfeit flour under the brand name Silver Cook under yellow and red colour combination packaging was confiscated and 43,000 packaging bags were also confiscated at the manufacturing facility and seized in the raid. The team also raided local grocery shops namely Bajrang Kirana Stores and Geeta Agencies, where counterfeit flour in 118 bags was seized.